Now Volvo practice safe sex

VOLVO are more important to Sweden than even Abba.
Sweden with no Volvo is unthinkable for the majority of Swedes, not least because the car firm are one of the biggest employers in the country.
But Volvo have been put up for sale by owners Ford after running up huge losses and, in the present economic climate, there is a serious question mark over the firm’s future.
Which is why the car pictured here is the most important car in Volvo’s history and arguably their biggest asset as Ford negotiate with potential buyers.
One look at the stunning Volvo S60 concept is the best reason to convince potential buyers that the Swedish firm have a real future because this, with one or two adjustments, is the next S60.
It’s a car that proves Volvos can be objects of desire as well as being safe, practical and reliable.
The S60 made me think of Scandinavian blondes with curves in all the right places — it’s one of those cars that make you want to run your hand over the paintwork because it looks so good.
Most importantly, it is a car you want to drive as soon as you see it, which is exactly what I did when I became the first journalist to get behind the wheel at a secret test track in Gothenberg. Even the bronze paintwork sparkled like gold in the bright Swedish sunshine.
This is a car Volvo believe can challenge German premium brands BMW and Audi and visually it makes the 3 Series and Audi A4 look conservative.
Alex Chan, the 28-year-old exterior designer of the S60, is from Watford and trained in the UK. He says he wanted the car to have “instant impact” and to “grab attention”. Alex, you have succeeded admirably.
He also wanted the S60 to have an understated Scandinavian luxury. He says: “The car is for people who are successful but don’t want to shout about it. It’s a car with road presence, self-confident. Hopefully, people will see it and say ‘Wow it’s a Volvo’.”
The S60 has a glamour that is heightened by the unique entry via parallelogram rear doors that open outwards and swing backwards — sadly they will be replaced by traditional doors in the production model, simply because of the expense.
As you ease into the sumptuous leather seats, you are immediately aware of how light it is inside, courtesy of a full-length panoramic glass roof that sweeps back from the windscreen.
Interior designer Lars Falk, aged 34, said his No1 goal was for the car to make a big step up in interior quality. He says: “A Volvo has never been this luxurious before. This is a premium car in craftsmanship terms.”
Lars says he wanted the interior to have a simple elegance with a natural Scandinavian feel, which is why he used traditional birch wood trim in the cabin.
There are lots of clever innovations, such as the gear lever selector that lies flat on the centre console for more relaxing city driving, but flicks upright for more sporty driving.
And Lars has added another classy twist to Volvo’s revolutionary floating centre instrument console — in the concept car it is finished in hand-crafted crystal.
Sadly, it won’t make it into the production car but Volvo are considering using crystal trim in the future.
As the S60 is a one-off hand-built concept car, I had to restrict my driving to being Mr Sensible, which is the exact opposite to what I wanted to do, but for a concept model it handled remarkably well.
And Volvo promise the production version will handle as well as it looks and get an engine line-up that will deliver the performance to match.
This will include a new hi-tech 1.6litre turbo diesel engine that will slash C02 to 119g/km and deliver 50mpg-plus.
Being a Volvo, it will have state-of-the-art safety equipment, including a collision-warning computer system that will automatically apply the brakes to avoid a crash.
With models like the original S60, the chic C30 hatchback and the recent XC60 SUV, Volvo have been promising something special. In the S60 concept they have delivered.
When it hits showrooms next year, it could be the breakthrough car that puts Volvo on the path to a new and glittering future.
Sourse: thesun.co.uk
But Volvo have been put up for sale by owners Ford after running up huge losses and, in the present economic climate, there is a serious question mark over the firm’s future.
Which is why the car pictured here is the most important car in Volvo’s history and arguably their biggest asset as Ford negotiate with potential buyers.
One look at the stunning Volvo S60 concept is the best reason to convince potential buyers that the Swedish firm have a real future because this, with one or two adjustments, is the next S60.
It’s a car that proves Volvos can be objects of desire as well as being safe, practical and reliable.
The S60 made me think of Scandinavian blondes with curves in all the right places — it’s one of those cars that make you want to run your hand over the paintwork because it looks so good.
Most importantly, it is a car you want to drive as soon as you see it, which is exactly what I did when I became the first journalist to get behind the wheel at a secret test track in Gothenberg. Even the bronze paintwork sparkled like gold in the bright Swedish sunshine.
This is a car Volvo believe can challenge German premium brands BMW and Audi and visually it makes the 3 Series and Audi A4 look conservative.
Alex Chan, the 28-year-old exterior designer of the S60, is from Watford and trained in the UK. He says he wanted the car to have “instant impact” and to “grab attention”. Alex, you have succeeded admirably.
He also wanted the S60 to have an understated Scandinavian luxury. He says: “The car is for people who are successful but don’t want to shout about it. It’s a car with road presence, self-confident. Hopefully, people will see it and say ‘Wow it’s a Volvo’.”
The S60 has a glamour that is heightened by the unique entry via parallelogram rear doors that open outwards and swing backwards — sadly they will be replaced by traditional doors in the production model, simply because of the expense.
As you ease into the sumptuous leather seats, you are immediately aware of how light it is inside, courtesy of a full-length panoramic glass roof that sweeps back from the windscreen.
Interior designer Lars Falk, aged 34, said his No1 goal was for the car to make a big step up in interior quality. He says: “A Volvo has never been this luxurious before. This is a premium car in craftsmanship terms.”
Lars says he wanted the interior to have a simple elegance with a natural Scandinavian feel, which is why he used traditional birch wood trim in the cabin.
There are lots of clever innovations, such as the gear lever selector that lies flat on the centre console for more relaxing city driving, but flicks upright for more sporty driving.
And Lars has added another classy twist to Volvo’s revolutionary floating centre instrument console — in the concept car it is finished in hand-crafted crystal.
Sadly, it won’t make it into the production car but Volvo are considering using crystal trim in the future.
As the S60 is a one-off hand-built concept car, I had to restrict my driving to being Mr Sensible, which is the exact opposite to what I wanted to do, but for a concept model it handled remarkably well.
And Volvo promise the production version will handle as well as it looks and get an engine line-up that will deliver the performance to match.
This will include a new hi-tech 1.6litre turbo diesel engine that will slash C02 to 119g/km and deliver 50mpg-plus.
Being a Volvo, it will have state-of-the-art safety equipment, including a collision-warning computer system that will automatically apply the brakes to avoid a crash.
With models like the original S60, the chic C30 hatchback and the recent XC60 SUV, Volvo have been promising something special. In the S60 concept they have delivered.
When it hits showrooms next year, it could be the breakthrough car that puts Volvo on the path to a new and glittering future.
Sourse: thesun.co.uk
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